Horacio Zambrano

Horacio Zambrano
Horacio is TruU’s Chief Strategy and Marketing Officer and key evangelist. He has former leadership roles at Cisco and Juniper and worked in the cybersecurity industry for over 17 years. He is passionate about helping new and disruptive technologies succeed in the marketplace.
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Recent Posts

Implications of Passwordless Authentication on Financial Institutions

Posted by Horacio Zambrano on November 1 2020

Passwordless authentication has been employed for customer identity for many years and is now seeing growing interest from financial institutions for their employees and partners. Anti-money laundering (AML) laws and KYC (Know Your Customer) compliance drove interest in anti-fraud/money laundering customer identity first, but the adoption of newer authentication methods such as biometrics and behavioral biometrics, and more recently the use of identity proofing technology is just as applicable for the workforce.

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Topics: Passwordless Authentication

What is Passwordless Authentication?

Posted by Horacio Zambrano on August 10 2020

What is passwordless authentication in 2020, where biometrics are quickly becoming a mainstream technology and AIML (artificial intelligence / machine learning) approaches are on the horizon? In this article we explore the passwordless authentication fully from a generic perspective (not specific to an enterprise or consumer use case), and provide a view of where the market stands today and what it will take to be successful in the future.

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Topics: Passwordless Authentication

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