TruU Inc. Enters Strategic Partnership with Telarus to Deliver AI Cybersecurity Solutions to Technology Advisors

Posted by The TruU Team on February 7, 2024
The TruU Team

The new partnership empowers technology advisors to exclusively introduce cutting-edge passwordless identity management and continuous authentication solutions to bolster security measures for mid-market customers on a global scale.


Palo Alto, CA— 2/07/2024 — TruU Inc., a leading provider of AI-driven cybersecurity solutions, proudly announces its collaboration with Telarus, a premier technology solutions Distributor (TSD) specializing in cybersecurity, cloud, customer experience, contact center, unified communications, and mobility solutionsThis partnership aims to bring TruU’s innovative cybersecurity offerings exclusively to Telarus technology advisors.

TruU’s Identity Management Solutions includes the award-winning TruIdentity Cloud, a solution that revolutionizes enterprise security by eliminating passwords, enhancing user authentication experiences, and establishing rigorous continuous identity verification protocols. As seen with the success of global customers like Stanley Black & Decker, TruU is a proven leader in fortifying enterprise cybersecurity while ensuring a seamless user experience.

"The cybersecurity landscape has witnessed an alarming surge in cyber breaches, with compromised user accounts acting as the primary vulnerability. Traditional password-based authentication systems have proven inadequate in the face of evolving cyber threats," remarked Ryan Lindsay, Vice President of Channel and Mid-Markets Sales at TruU.

" TruU’s, seamless, passwordless approach utilizes environmental and biometric factors to fill this critical security gap. Our partnership with Telarus enables us to extend our transformative technology to a broader audience, empowering large and mid-market enterprises to bolster cyber resilience while reducing user friction."

TruU's comprehensive cybersecurity solution surpasses traditional passwordless authentication offerings by delivering end-to-end use case support, consolidating authentication solutions, reducing integration complexities, and enhancing security posture through:

  • Enterprise-Wide Coverage: TruU's solution is accessible across various user touchpoints.
  • Presence-Based Authentication: Utilizing proximity and biometric data for seamless authentication.
  • Continuous Identification: Constant authentication throughout the user's work session.
  • Self-Service Tools: User-friendly portal reducing IT helpdesk tickets by enabling user device management.

TruU's platform, powered by patented AI technology, continually analyzes signals from users' devices and environments, ensuring robust identity and authentication decisions. Moreover, its seamless integration with prominent solutions provides fast, secure deployment. TruU integrates out of the box with popular solutions from ForgeRock, Okta, Ping, Microsoft, Oracle, SailPoint, CyberArk, Citrix, VMware, Yubico, Feitian, HID, and WaveLynx.

"At Telarus, we're thrilled about partnering with TruU to introduce passwordless identity management and continuous authentication solutions to our tech advisors,” said Dan Foster, Chief Revenue Officer for Telarus. “This collaboration aligns with our commitment to offering state-of-the-art technologies that significantly enhance cybersecurity measures for mid-market customers. TruU's expertise and pioneering approach in this space complement our mission to provide top-tier security solutions."

Discover how TruU's cutting-edge cybersecurity solutions can fortify your customers’ organization against security threats by contacting Telarus at or TruU at

About TruU

TruU is dedicated to safeguarding workplace identities by integrating security measures that adapt and align with our daily experiences. Established in 2017 by prominent cybersecurity and data science experts, TruU empowers businesses to mitigate their most significant security challenge—passwords—using a solution that swiftly deploys and extends seamlessly across all digital and physical authentication requirements. Join us in our endeavor to eradicate identity hacking! Headquartered in Palo Alto, TruU operates globally. Discover more at

About Telarus

Telarus, a premier global technology services distributor, has devoted over two decades to driving technology advisor impact and growth through deep market insights and experience, a partnership focus, and a comprehensive set of services, solutions, and tools. With a focus on collaboration with advisors and suppliers, Telarus enables technology advisors to source, purchase, and implement the right technology for the greatest impact. Discover more at


Topics: Insider